The internet has placed the world at your fingertips, and you can maximize your reach through a global friendly WordPress site. With a global friendly WordPress site, increasing your viewership, readership, or listeners on a global scale will be easier.
Imagine writing a blog post in Salt City, and it’s being read in Windhoek, Namibia. Or vlogging from Helsinki, and you are being watched from a remote part of Bolivia. Having a global friendly WordPress site does not just happen; you have to use the right tools to make it happen.
In this blog post, we’ll be sharing not just tips but also suggest Plugins that will give your WordPress site an international appeal, while increasing your over all traffic.
1. Make Your WordPress Site Internationally Accessible
To have a global reach with your WordPress site, you’ll have to do away with rigid location settings. Ensure that your websites can be accessed from anywhere in the world. There’s no need shutting out access from other countries, ensure your website is a sanctuary to everyone and anyone who try to enter.
If you have a global audience in mind, never go with a website domain and language using a dynamic geolocation IP tracking.
2. Choose a Global Approach To Content Creation
The basis of every global friendly WordPress site is how it’s able to transcreate content for visitors beyond the default language. This means that when the content of a global friendly WordPress site is translated into other languages, it does not lose its meaning, context, and intent.
To warm your way into the heart of a global audience, ensure your content is neither misunderstood nor considered offensive. Keep at it lowest inaccurate translations of your content.
3. Localize Your Checkout Process
This is primarily for those utilizing WordPress site for commercial purposes. For example, if you can show the visitors the value of the product in their local currency, you are making it easier for them to make a choice. Ensure you make it easy for the visitors to change the currency to their preference.
That’s not all, the cost of the product, the shipping fees and the tax payable should be disclosed both in USD and their local currency. Don’t forget to offer numerous methods of payment; also, it makes the checkout process easier. For example, don’t limit the payment method to just PayPal, as many developing countries do not use PayPal.
4. Keep Text on Images at Minimum For a Global Friendly WordPress Site
Google does not translate text in images; neither will you find any tools that can do that also. When you input texts into images, it can be frustrating for visitors who do not understand the language.
After they might have translated the page, seeing a text that they cannot understand might put them off.
5. Make Use of The Right Plugins
Some plugins do an excellent job of helping you with a global friendly WordPress site. We’ll be recommending two of such WordPress plugins; TranslatePress and Multi-currency for WooCommerce.
TranslatePress is a full-fledged multilingual plugin that leaves out no section of your site in its translations. You will be able to switch between languages, and it will be updated immediately. Most importantly, TranslatePress plugin creates SEO friendly URLs in all languages, giving you a boost for local SEO.
Another plugin that leads to a global friendly WordPress site is Multi-Currency for WooCommerce. If you run an international online store using the WordPress platform, this plugin will make it easier to make sales. The plugin has a currency converter and makes it easy to switch between currencies.