As impressive as the platform could be, WordPress Load time is always going to be a weakness.
There’s a lot a faster loading time could do to your WordPress site, an increased page view, better user experience, and, most importantly, improvement to your WordPress SEO.
You have to pay attention to the load time of your WordPress site as it’s a determinant of your position in the SERPs.
When a site takes more than 2 seconds to load, close to 50% of the visitors bounce off. If you are using the WordPress platform for E-Commerce, that means you are dealing with impatient buyers who cannot afford to wait until your slow WordPress site comes up.
Usually, your homepage is used as a benchmark to test the speed of your website.
You can utilize there three tools to know whether you are running a slow or fast WordPress website;
- PageSpeed Insights
Let’s test our WordPress site; DominateSEOwithWordPress.com using WebPageTest.org;
It took a little over 2 seconds to load.
Now that you are aware of what you are dealing with, let’s suggest ways of fixing your slow WordPress load time;
1. Choose a Dedicated Cloud Server
To increase your WordPress load time, your hosting option needs to be reconsidered.
You are currently using a shared hosting provider that offers you all of the goodies; unlimited bandwidth, emails, domains, space, and more.
The land is not always green on the other side.
The shared hosting provider cannot provide you with an excellent loading time during peak traffic hours. You are being hosted on the same server with numerous other websites that might be eating up the available resources, leaving your WordPress site with little.
Invest in a dedicated cloud server from DigitalOcean, Amazon Web Services, Site Ground, or Google Compute Engine.
2. Stick With a Minimalist Theme
Yes, a WordPress theme with sliders, widgets, social icons, and more are always appealing to the eyes. At the same time, they will cause your WordPress site to crawl.
Choose a lightweight theme, or stick with the default WordPress themes.
Why are we suggesting this?
Too much element leads to higher page size, which causes a slower loading time.
3. Work on the Size of Your Images
The major contributor to the load time of a WordPress site are images.
You need to find a way around reducing the size without any effect on the quality. While it will take time if you use Photoshop, Chrome PageSpeed Insight, and others, you can opt for available plugins for image optimization.
Any of these plugins will reduce image size and help to increase WordPress Load time.
4. Regularly Deactivate or Uninstall Unused Plugins
There’s no need slowing down your WordPress site with a lot of installed plugins.
The plugins are a source of junk to your web files. While it is increasing your backup size, it is also eating up your server resources.
Look through your WordPress Admin page and remove every plugin that is of no use currently or in the future.
You may even want to consider third party services in task automation and scheduling.
5. Utilize a Content Delivery Network (CDN)
Your WordPress Site load time can be better if you use a CDN. Of course, it’s not a rarity in the blogging world.
This is how a CDN works;
CDN doesn’t come cheap, but it’s a worthy investment.
There’s this WordPress plugin that also promises the same; it’s called FREE-CDN.
6. Work on Your Homepage
Your homepage is the yardstick that your WordPress load time will always be measured.
Since your visitors will land at your homepage mostly, then it’s logical to speed it up.
This is what you should do;
Rather than show full posts, show only excerpts. Make the excerpts interesting to warrant clicks. Keep the number of posts showing on your homepage to as little as 5. You don’t need the sharing widgets on the homepage; they are better situated in the posts. Lastly, make sure your homepage is kept clean and focused at all times.
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